1) Framework
Stream Design
- Recurring, transactional, and hybrid revenue streams aligned to customer lifecycle.
- Revenue models matched to adoption curves and affordability tiers.
- Evidence-based pilots to validate viability before scaling.
Pricing Architecture
- Tiered, modular, and usage-based pricing models designed for clarity.
- Entitlement rules to prevent revenue leakage or shadow consumption.
- Value-based adjustments justified with customer ROI evidence.
Governance & Scaling
- Revenue governance council to approve and monitor design choices.
- Telemetry-driven checks for price realization and margin impact.
- Rules of engagement across sales, partner, and digital channels.